Picture yourself logging into your analytics tracking software to find that you had a huge and unexpected surge in traffic over the past day.

What do you do? Do you celebrate? Hope another surge in traffic comes tomorrow? [click to continue...]

There is a special formula to determine the best price for a product. The only problem is, no one has figured it out yet.

In theory, there is no preferred pricing method. Both discount and premium pricing techniques are considered to be viable strategies.

However, many entrepreneurs seem to prefer utilizing the premium pricing approach when pricing their products. Their argument is that you don’t have to compete with the larger, more efficient companies on price, but you can enjoy a higher profit margin. [click to continue...]

How can you broadly target narrow markets? Is it even possible?

A recent article in Fast Company discussed Seth McFarlane, creator of the TV series, Family Guy and his ability to broadly target narrower markets. He was so successful at this, that he is currently consulting Google on new means of internet marketing.

This led me to wonder just if and how it is possible to accomplish these two seemingly opposing techniques at the same time. Here are some ideas as to how this may work. [click to continue...]

Are you out of good ideas? Are you trying to come up with new cost saving strategies or more effective marketing techniques?

If you haven’t already, you need to try the old tried and true technique: Brainstorming.

Here is how brainstorming works: [click to continue...]

Dying to get into internet advertising but don’t know where to start? There is a ton of information out there which can be very overwhelming for the beginner.

To give those who are new to internet marketing a basic understanding of some different online advertising avenues, I have compiled a list of some of the most popular and often used forms of internet advertising.

Search Engine Optimization (SEO)

SEO is the practice of optimizing your web site structure, content and coding so that your site will appear at the top rankings on Search Engine Results Pages (SERPs) for certain desired keywords. [click to continue...]