Need to brush up on some business and marketing terminology? Look no further!

I have used a few terms here that are familiar to some, others may know exactly what they mean (even better than me) while others may not have a clue as to what they mean.

Just for clarification purposes and to ensure we are all on the same page, I am going to briefly discuss some of my most frequently used terms.

Marketing Mix – a marketing mix is simply the combination of all the different avenues of advertising you undertake for your product. Some may work better than others, and some may even work more synergistically together. [click to continue...]