The failure of these companies has created quite unprecedented conditions in the financial markets. There are a lot of buzzwords that we have been hearing as to why these companies have failed: debt, risk, sub-prime, greed and many, many others. But there is one key reason for this entire mess and it presents a valuable lesson for all of us entrepreneurs, managers and investors alike as to what to do and what not to do.
What is the true reason for this crisis? Its very simple: these businesses all had a short-term outlook. Allow me to explain: CEOs are under a tremendous amount of pressure from shareholders to generate stellar returns as quickly as possible. The board of directors, acting on behalf of the shareholders want a return and they want one now. They view returns on a quarterly basis, NOT a yearly basis. If there is a similar company generating even larger returns than this company, this company’s CEO is seen as doing a poor job. He/she will need to amend the company’s portfolio of assets to make sure that this company delivers like (or greater) returns. Otherwise, the CEO is fired. [click to continue...]