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Don’t Bother Advertising If You Don’t Have a Marketing Plan

Do you want a more effective marketing campaign? Do you wish your current marketing efforts brought in more sales and repeat buyers?

In order to do this you need to make sure that you have a plan for your marketing campaign that answers some of the most crucial questions for creating a successful marketing mix.

Below are some of these important questions that you should consider when working on your marketing campaign and marketing mix.

Product Placement

Ask yourself:

“What problem is it that my target customer is looking to solve?”

I may be sounding redundant, but the best way to answer this question is to conduct market research and competitive analysis. Doing these two things will most certainly give you greater insight into the the needs and wants of your target market.

Once you determine the answer to this question, it is vital that your product is being marketed and positioned as a solution to this problem. If your marketing doesn’t sufficiently communicate this, there will be a disconnect between your brand and your customer.

Advertising Mediums

There are tons of advertising mediums available to you and coming up with marketing ideas is as easy as brainstorming or reading articles on websites such as entrepreneur.com.

Some popular mediums include:

  • Online Advertising
  • Sales Letters
  • Newspapers
  • Magazines
  • TV
  • Offline Affiliates
  • Direct Marketing (both online and offline)

Once you have a list of some good ideas and idea resources, you should be asking yourself:

“Which ideas are most appropriate for my business, brand, message and product?”

Finding out which of these ideas is best at getting your target market to buy (and buy again) is essential to formulating an optimal marketing mix. Conduct the appropriate research and perform some trial and error of your own to determine which methods are most effective, and in which quantities.

Online Advertising

It is pretty much impossible to have any marketing promotion without doing some advertising online. Some businesses only market online while others do only a little. However, the amount of businesses who either don’t do any online marketing or don’t need to is dwindling rapidly.

Given the growing popularity of online advertising, you should ask yourself the following question:

“How many different types of internet marketing strategies should I undertake for my business?”

Here are some of the most common forms of internet advertising:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC)/Google AdWords
  • Referrals/Having a product or viewership following
  • Affiliates
  • Email (newsletters, sales letters, etc…)

It would take many, many textbooks to cover all of the different methods and strategies of online marketing, and the truth is that no one has the correct, cure all solution to internet advertising.

That said, firms rarely practice just one form of online marketing today. Very often, a combination of all of these methods are used when advertising online. I will be posting a more extensive summary of each of these areas early next week.

Target Market

This is such a huge topic that I am going to comment on this in full in my next posting. Stay tuned!

Remember, for each of these different topics, it is vitally important that you research the advertising strategies of your competition. Chances are that they have already likely conducted extensive (and expensive) research on the marketing that works best for the product that you both are selling and for the customers that you are targeting.

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